Web

Site speed and its impact on sales

Why every second of delay costs customers, and how to fix it.

Why speed matters

Every second of load time lowers the chance a visitor stays, and mobile visitors are the least patient.

Start with images and fonts

Use modern image formats with set dimensions, and self host your fonts like this template does.

A fast site is not a luxury; it is part of the brand experience.

Cut unnecessary code

Every extra library has a cost. This template is written in plain HTML, CSS and JavaScript.